WHY IT’S IMPORTANT
A thorough digital analysis has the power to shape your digital marketing strategies, leading to better customer conversions.
How well can your business be found when someone searches? Is your brand consistent across all of your online portals? How is your business seen with respect to your competition? Every successful digital strategy is grounded in the here and now by timely and accurate analytics. A digital audit is one of the only ways to identify how you are perceived online and will help us to pinpoint areas that need attention. Whether your site was built last week or last year, Quesst pretty much guarantee that there will be some fine-tuning needed for maximum optimisation.
Visibility
Our in-depth audit report provides you with a comprehensive 360-degree view of your website performance, search engine performance, social media presence, and email marketing campaigns.
Insights
We’ll identify current issues and potential future problems with your website and business web presence that may cause lost sales or have a negative impact on your business image or brand.
Competitor Analysis
With this evaluation, you can establish what makes your product or service unique, and therefore what attributes you play up in order to attract your target market.
Technical Factors
We’ll take a look at how your site is coded, including broken links, 301 redirects, URL structure, canonical redirect usage, duplicate content, and lots more not to be ignored elements.
Keyword Selection
The building block of all SEO efforts. Are you optimising your site for the right service or product keywords? If not, you can spend a great deal of time and money for very little effectiveness.
Backlinks
The number, quality referral, and relatedness of other websites linking back to your website is a huge factor in how well the search engines rank your pages.
NOTHING GENERIC PROMISE
Rest assured that you won’t get a standard Agency “here’s all the potential problems and SEO issues a site can have” with your company logo pasted at the top.
We look at your site and online brand awareness to identify in great detail your specific issues and tell you the best ways for your website to compensate for or fix them. We don’t simply run your site through generic software and then send you the report it generates. Your thorough Website and Marketing Audit is personally attended to and custom created by an experienced SEO expert – with eyes and brains powering them (what computer can do that!).
STRUCTURAL SEO
Website content, titles, tags and overall structure optimisation.
ON-SITEErrors – Server / crawl errors such as 404 pages (page not found, unable to index).
Links – Internal and outbound.
Anchor Text – Ensure proper anchor text is being used for images and web links.
Images – Check compression and alt text.
Heading Structure – Review titles for correct optimisation and keyword usage.
File Size – Check code and file compression for faster load time.
Meta Description – Check for missing, duplicate and length issues.
Aesthetic – Feedback on design/structural improvements to increase conversions and traffic.
Accessibility – Ensure your pages are fully responsive.
EXTERNAL SEO
How the World (other websites and users) perceive your website.
OFF-SITEAnchor Text Diversity – Should be varied to reduce penalties for over-optimisation.
Directory Submissions – Only list with trusted and quality directories.
Harmful Links – Scan and check your website for irrelevant or inappropriate links.
Keyword Research – Get information on search trends and keyword competition.
Link/Content Relevancy – Your anchor text should always provide good context for where the url leads.
Local Directories – Check resources and links for local directories.
Social Media Marketing – Are you effectively sharing, following, and tweeting your way to popularity and success?
REGIONAL SEO
The process of optimising your website for local searches.
LOCALImages – ALT text and file descriptions should contain local area keywords.
Titles, Descriptions & URLS – These should help both search engines and users understand as many things possible before visiting a website.
NAP – Name, address and phone number information should be consistent across all channels.
Google Maps – All locations should have the correct marker set and show up to date information.
Google My Business – Your business should appear on the map and also show in the local results box in the SERPS.
Schema – Use structured data markup so search engine crawlers can understand it’s context better.
Business Directories – Check trusted local directories and ensure data is consistent.
COMPREHENSIVE WEBSITE AUDITS
Once your site audit is complete, Quesst will present you with a full report – including the details on all discoveries and issues.
We will also tell you why any problem exists and provide the solution(s) for how to fix them. The report is laid out in an easy to use manner, as jargon-free as possible and contains priority indicators.
Additionally, after you’ve had a chance to review the report, we’ll provide a one-hour call with yourself and any members of your team to explain our findings and review any questions you have about our Website Audit report. For a quote specific to your website marketing strategy and to get started, contact us today.
